How to Win CFO Friends and Influence Business People
April 22, 2009Conventional wisdom and decades' worth of IT project failures and less-than-desirable outcomes tell us that every tech-related investment-from a massive SAP ERP rollout to a small Salesforce.com SaaS CRM deployment-comes with some amount of risk.
Explaining Salesforce.com to the CEO: Top 5 Payoffs
April 22, 2009Last week, we discussed the top 5 misconceptions regarding Salesforce.com, keeping in mind that most of the lessons learned apply to any modern SaaS SFA or CRM system. This week, let's talk about how to explain the business payoffs in terms that business executives want.
Explaining Salesforce.com to the CEO
April 10, 2009At your executive staff meeting, the sales and marketing VPs have been squabbling about the need for a real CRM system, and the discussion turns to Salesforce.com. The CEO asks for a briefing on the alternatives tomorrow, and he's looking to you for objective but convincing guidance-in terms he can understand.
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Salesforce.com releases no-cost 'lite' mobile application
April 7, 2009Salesforce.com unveiled a mobile application that is available to all users at no charge.
More CRM News
April 7, 2009View more CRM news and analysis from Computerworld.com
Owning your own data
April 2, 2009The idea of you "owning" the data about yourself is both emotionally and intellectually appealing. This data, which ranges from the critical (your medical and financial records) to the theoretically trivial (what you buy and search for, and which Web sites you visit) defines, quantifies and describes your preferences, resources, habits and health. It is a proxy for you. It is also what every marketer in the entire commercial universe wants to get their hands on.
Why Zoho Has a Manic Strategy for Selling Software
April 2, 2009Despite selling products that inhabit a competitive landscape occupied by technology heavyweights like Microsoft, Google and IBM, Zoho keeps building new online software that consumers can use for free or that businesses can buy on a massive scale for dirt cheap prices. As struggling companies cut their technology budgets, Zoho has become a compelling option, says Raju Vegesna, the company's chief evangelist.
Boost ROI on your CRM implementation
March 31, 2009CRM software tools have improved almost beyond recognition over the past few years. Where the old systems were clunky, cumbersome and difficult to use, the latest generation boasts seamless integration with tools people are already using every day. The barriers to successful use are much lower than they have ever been before.
Salesforce.com's Social Media Smarts Could Help You
March 27, 2009At a time when many companies still struggle to manage the rise of social networks and understand what the trend means to their organizations, Salesforce.com has begun tailoring its business software to help people harness the power of social media. During the past year, the company has taken several steps to make its core products work alongside popular consumer applications like Facebook, Google and Twitter.
When Oracle App Stack Goes Red, Customers See Value
March 26, 2009Lost amid the jubilance and "hip, hip, hurrays!" for Oracle's recent third-quarter earnings announcement was that Oracle's famous "Red Stack" of enterprise applications is bleeding into the red, and current (or prospective) Oracle customers should use that to their advantage.